Watches & Wonders always means an avalanche of new models, not in the least for Cartier, for which it is the most important fair. With ‘La Maison’ revitalizing old favorites, like the Tank Must, and further strengthening the collections of the Pasha and Cartier Privé, they made quite an impact. For Haute Time, Troisanneaux’s Martin Green spoke with Arnaud Carrez, Cartier’s International Director of Marketing & Communications, about the fair, the effect of Covid-19, and of course, the latest Cartier models.
Martin Green: Geneva has gone digital in this year of ongoing pandemic: what are your views on this as International Director of Marketing & Communications?
Arnaud Carrez: For a second consecutive year, the context has called for a digital fair. Regardless of the format, Watches and Wonders is still a unique occasion for the Maison to share our watchmaking creations, while participating in the dynamism and evolution of the watch industry. Even though digital events do not stand in for physical presentations, they help us preserve the connections with our clients and engage with them in a different manner. This is why we have decided to pursue Cartier Watchmaking Encounters, the digital platform we launched last year to showcase our new watchmaking collections and to enable visitors to deep dive into Cartier’s mastery of shapes.
Beyond Watches & Wonders, we see a huge potential in all kind of digital activities and since the beginning of the Covid-19 outbreak, we have accelerated our move into digital spaces with a more integrated approach relying on digital touchpoints.
For the full interview click here to read on Haute Time