The Cartier Santos-Dumont, known as Cartier’s first wristwatch, is the watch that brought the brand fame and recognition. But the fifth watch that Louis Cartier created, the Tank of 1917, is the line now boasting the largest variety of models. It has now become the most popular line of this “maison. ”One year the Tank Americaine wins in popularity while another year it is the Tank Française, very much depending on what’s new and what’s being promoted by the brand. But the model that’s still going strong since its introduction almost 100 years ago, is without any doubt the Tank Louis Cartier, launched in 1922 and worn by rich and famous like Yves Montand, Warren Beatty, Andy Warhol, Ingrid Bergman, Mohammed Ali, and even fashion designers Ralph Lauren and Yves Saint Laurent.
Click to read the story I wrote for QUILL & PAD